How designers can think like PMs to embrace iteration and fast-forward user feedback.

Photo by Calum Lewis on Unsplash

Read everything from Abby Aker — and more.

Upgrade to Medium membership to directly support independent writers and get unlimited access to everything on Medium.

Become a member

Already a member?Sign In

Writers: Keep your readers in the loop by letting them subscribe to email updates. You own your subscriber list.


If you’ve started a newsletter and are searching for ways to improve it, consider these tips as food for thought

Photo by Mathyas Kurmann on Unsplash

1. Check sign-up copy

  • When a reader signs up for your newsletter, it’s a sign of trust and connection. Think about who your ideal audience is. How do they communicate? What type of language do they use? The answers to these questions should inform the newsletter’s name and description and be designed to speak directly to your ideal subscriber.
  • Minimize uncertainty for someone who might be interested, but is still on the fence by setting expectations around topic area, send times, and frequency.
  • Your publication…

Writing newsletters just got easier.

Abby Aker

Inky pen, big watch, lots of water. Design @Medium.

Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store